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From Jeff Amechi Agbodo, Onitsha
Traders, distributors, wholesalers, retailers and residents of Onitsha celebrated recently as Isiagu Cafe Liqueur was launched at Onitsha, Anambra State.
Speaking during the launch and unveiling of the product, the Senior Brand Manager, Nnenne Onyenacho, stated, “This product is a celebration of the resilience, bravery, industriousness, entrepreneurship and hard work of the Igbo man who weathered various storms and came out successful.
“The packaging has been adorned with various Eastern assets like the Ofor (staff of office) a symbol of authority, the lion head from which the brand name “Isiagu” is derived from which represents bravery, and strength. The tagline “mnanya nwafor” aptly describes the brand as the drink for the son of the soil” she said.
Commending the company, one of the distributors, Sonny Nwankwo, who came from Enugu, expressed satisfaction with the new product saying, “I have tasted it and I like it, too good, you can see that other guests who experienced the product during the launched enjoyed and were excited about it.
“I am waiting for my supply in Enugu where I came from to witness the launch of the ‘Isiagu Cafe Liqueur’. They also gave me take home like they did to everyone here so that you also drink at home for one’s happiness,” he noted.
The Marketing Manager Mr. Gbemileke Lawal, said the drink was for indulgence and offers a unique flavour and experience.
“It can be consumed straight or as a cocktail at various connection points like bars and lounges as well as at home with friends and family.
He stated that the brand is available in 20cl and 75cl SKUs making it affordable for different consumer profiles and would be distributed through various channels which include modern trade outlets, supermarkets, open markets, bars and lounges.
Among those who joined in the unveiling of the new product included, the company personnel, distributors, and stakeholders.
