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Big Brother Naija Season 7 winner, Phyna, has reacted to comments by fellow reality TV star Tochi, who advised former housemates struggling financially to move beyond their celebrity status and seek sustainable means of livelihood.
Tochi had urged ex-housemates facing financial difficulties to abandon the “celebrity mentality” and focus on building sources of income instead of relying solely on opportunities associated with their BBNaija fame.
Reacting to his comments, Phyna appeared to question the perception surrounding endorsement deals received by reality TV stars in the entertainment industry.
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She suggested that some former housemates may be deceiving themselves by placing too much emphasis on brand deals as a measure of their success after the reality show.
In a post shared online, she wrote: “Make una keep deceiving una sef with brand deals.”
Her reaction has since generated conversations on social media about the realities of life after BBNaija and whether endorsement deals are as lucrative and common as they are often portrayed.
