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With Funsho Arogundade
(08111813063) [email protected]
Nigeria’s foremost premium live music ensemble, Shuga Band is marking the first anniversary of its late founder, Akinloye Tofowomo, popularly known as Akiin Shuga, by reinventing its brand identity with the launch of a new logo asset to immortalise his glorious memory. The band had dedicated the entire month of October to celebrate its late founder with the unveiling of the new brand identity across all owned media platforms and also reinforced its new look identity at all its engagements in October.
Signifying professionalism and excellence in music, the new identity carries the face of Akiin Shuga holding a mic and doing what he knew how to do best for the larger part of his life. Further deepening the legacy, the band released ‘Best of Akiin Shuga’, a compilation of his live performances on various digital platforms.
While unveiling a Valentine medley for lovers earlier in the year, the band also announced the constitution of a high-calibre advisory board to provide oversight and direction. The latest effort is another layer to deepen a strong structure around the band in its post-founder phase.
Shuga Band is known for its eclectic sound switching seamlessly among genres such as classics, traditional, gospel and contemporary. These deep values have kept the band going for over two and a half decades making it a reference point in the pantheon of live music. The Band still maintains Akin Shuga’s signature music repertoire and flawless delivery. They have been proving doubters wrong, continuing to wow guests and converting them to clients and lovers one show at a time. It continues to enjoy patronage from event planners, vendors and fans alike.
Among its recent back-to-back performances include the 60th birthday shindig of Dr Muiz Banire; Seplat Nigerian Content Day; Prince Nduka Obaigbena’s 67th birthday; FCMB Sheventures launch and Shuttlers’ 10th anniversary.
Akiin Shuga, the Berklee College of Music-trained virtuoso, established the Shuga Band in 1998. Until his demise on October 30, 2025, Akiin Shuga led the band to entertain the one per cent of Nigerian high society at exclusive functions. His prestige audience included three serving presidents as well as the top five Nigerian billionaires, among others. His magical voice and mastery helped cement the place of the former President of the Association of Music Band Owners of Nigeria (AMBON) in the hall of fame.
