Follow Us on Google
By Agatha Emeadi
Football season is back. With it comes the familiar routine of weekend fixtures, heated debates, club loyalties and match day gatherings at bars across Nigeria.
According to Tunde Fayehun, Senior Brand Manager, Goldberg, he said “This season, Goldberg is giving fans another reason to make the bar their destination with the return of its consumer promotion, Back to Bar 2.0.”
Following the success of its first edition, which rewarded consumers with instant airtime and gave selected winners the opportunity to travel to the United Kingdom and Qatar for memorable football experiences, Goldberg is returning with an even bigger reward offering.
The latest edition combines instant airtime rewards with the opportunity to win N250, 000.00 every week at participating outlets.
The timing coincides with the return of top European football. With La Liga already underway and the Premier league which kicked off on Friday, August 21, football conversations are once again dominating weekends, social gatherings and viewing centers across the country.
For many Nigerian fans, watching football, it is about more than the action on the pitch. It is about gathering with friends, defending club loyalties, debating tactics and sharing the excitement of every goal, save and last-minute twist. Bars have long been at the center of these experiences, creating an atmosphere that makes match days feel like communal celebrations.
Goldberg’s Back to Bar 2.0 is designed to add even more excitement to those moments.
The promotion will run from August to November 2026 across participating outlets in Lagos, Abuja, Ibadan, Benin, Makurdi, Jos and Yola, giving consumers in these locations the opportunity to participate while enjoying their favourite football fixtures.
The process is simple. Consumers who purchase two bottles of Goldberg at participating outlets receive Four hundred Naira only (N400.00) worth of airtime and are automatically entered into the weekly cash draw, where they stand a chance to win (Two hundred and fifty thousand Naira only) N250,000.00.
With the football calendar building momentum over the coming months, Goldberg is once again taking the match day experience beyond the screen, turning regular bar visits into opportunities for consumers to enjoy the game, connect with friends and take home something extra.
This season, the question may no longer be only about which club will lift the trophy. For Goldberg consumers, there is also the possibility that a routine football night could end with an unexpected reward.
