By Rita Okoye
Founder and CEO of Tree Money Yard Empire (TMY Empire), Solomon Ajayi, has given an appraisal of 2023 and offered a positive prognosis for 2024.
In an interview with Saturday Sun, the music label boss said: “With my technology experience, I’ll advise everyone to invest more of their energy on social media platforms for their brands in 2024, rather than relying on offline platforms. All artistes and creatives should jump on the online world and maximize their potentials.”
The TMY Empire boss added: “I believe the social networking industry is helping more than the country’s resources. Offline investment has a higher business risk than online investment. Do people notice that when inflation’s so bad, that is when the biggest companies, for example, Amazon, make billions of dollars?”
On his vision for the TMY Empire, Ajayi declared: “My desired goal for 2024 is to operate with a high standard of excellence in business organization, and effectively manage music licencing and copyright processes, song promotion, royalty collection, and key partnerships around the world.”
The Ogun State-born techpreneur, who grew up in Ajegunle, Lagos, started as an artiste at Bravo House of Entertainment and later worked as a computer programmer at KD Records until he established Tree Money Yard Records in 2015.