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The All Progressives Congress (APC) Presidential Campaign Council has reorganised its Directorate of Media and Strategic Communications, restricting official public communication to three designated persons.
The decision is aimed at strengthening message coordination, discipline and effectiveness in the council’s public engagements.
The changes were announced in a statement, yesterday, by the Chief of Staff to the President and Deputy Director-General (Administration) of the council, Femi Gbajabiamila.
Under the new arrangement, only the Director-General of the campaign council, Senator Abdulaziz Yari; Minister of Solid Minerals, Dele Alake and Minister of Information and National Orientation, Mohammed Idris, are authorised to speak officially on behalf of the council.
Alake will serve as the official spokesperson, while Yari will continue in his capacity as Director-General.
Gbajabiamila said the restructuring was necessary to ensure more cohesive and disciplined communication by the campaign council.
“To ensure more cohesive, disciplined and effective public engagement, the All Progressives Congress Presidential Campaign Council has made some changes to the structure of the Directorate of Media and Strategic Communications,” the statement said.
He explained that all individuals previously announced as authorised spokespersons would now become members of the Directorate of Media and Strategic Communications.
“All previously announced persons in this capacity shall, henceforth, dissolve into the Directorate of Media and Strategic Communications as members,” he stated.
The council also directed media organisations, particularly radio and television stations, to take note of the changes and comply with the new communication arrangement.
“Radio and TV stations are, hereby, advised to take note of these changes and act accordingly. The campaign will delegate appropriate person(s) for appearances where and when necessary,” the statement added.
The restructuring is expected to centralise the council’s media engagements and ensure that official positions are communicated through the designated representatives.
