Amstel Malta honours Igbo heritage, creates impact at Enugu meeting

Amstel Malta joined thousands of women in celebrating a longstanding tradition of culture, community, and collective impact at the August Meeting held recently in Enugu state.

Senior Brand Manager, Amstel Malta, Francis Obiajulu, said the annual homecoming saw Igbo women in Nigeria and the diaspora returning to their communities in the South-East to reconnect, deliberate, and contribute to community development.

As vibrant attire, joyful reunions, and rich cultural displays remained defining features of the celebration, the Enugu August Meeting attracted prominent dignitaries and stakeholders, including the First Lady of Enugu State, Mrs. Nkechinyere Mbah, and the Commissioner for Children, Gender Affairs and Social Development, Enugu State, Hon. Ngozi Enyi.

In her speech, Joy Egolum, Corporate Affairs Manager, East, Nigerian Breweries Plc, highlighted the resilience of women and their invaluable contributions to society while also underscoring the importance of Amstel Malta’s participation in platforms that recognise and celebrate women.

“It’s important to Nigerian Breweries because we believe in winning with Nigeria and winning with our communities. This is such an auspicious occasion, with a very important demographic of our consumer and customer base, so we feel it is important to identify with what is happening here, she said.

“We are a company that strongly believes in partnering with our consumers, customers, and all our stakeholders. So, once something is important to our consumers and stakeholders, it is important to us.”

Extending its commitment beyond the festivities, Amstel Malta also supported the government women’s empowerment initiative focused on strengthening small businesses. As part of the initiative, grants were awarded to two women entrepreneurs from the state’s different senatorial zones, providing vital financial support to help them grow and sustain their businesses.

Speaking on the significance of the impact of the initiative on the beneficiaries and Communities, Obiajulu, said, “At the heart of Amstel Malta’s Be Your Best campaign is the belief that everyone has the potential to strive for excellence. It is a belief in resilience among Nigerian consumers.”