Branding is no longer a luxury. It is the lifeblood of survival in today’s competitive world. Osita Ogbodo professionally known as Mr Peculiar, the image maker and brand strategist of Brand Therapy, understands this truth more than most. With a keen eye for identity crafting and a mastery of brand storytelling, he has positioned himself as Nigeria’s own answer to the global demand for image transformation.
And not unlike the world-class branding efforts that turned Cristiano Ronaldo into a global icon.
Success for Mr Peculiar comes from his unwavering belief that every individual and every business has a story worth telling. Much like Cristiano Ronaldo, whose brand story evolved from a talented footballer to a symbol of excellence, resilience, and marketability, Mr Peculiar believes your brand too can become a lighthouse of inspiration and success. All it requires are intentional narrative-building, emotional resonance, and relentless consistency.
Every brand starts with a promise. For Ronaldo, it was the promise of hard work, passion, and triumph against the odds. Mr Peculiar teaches that the first step to building a legendary brand is to identify your core promise. This promise must run through every visual, every message, and every public action.
As Harvard Business Review notes in its renowned research, “What Great Brands Do That Good Brands Don’t,” brands that succeed do not merely sell products or services. They embody and consistently deliver a core emotional narrative.
Consistency, according to Mr Peculiar, is what seperates the forgettable from the unforgettable. Cristiano Ronaldo’s story did not unfold by accident. His image (the disciplined athlete, the stylish gentleman, and the philanthropist) was meticulously built by image makers who understood the power of emotional storytelling.
Mr Peculiar mirrors this approach in Nigeria by helping clients align their actions, appearance, and communications with their desired perception.
Building a personal or business brand with Mr Peculiar begins with a deep dive into your authentic story. He asks questions that provoke reflection: Who are you at your core? What values drive your decisions? What emotions do you want your audience to associate with you?
These foundational elements become the pillars of your brand story.
Another cornerstone Mr Perculiar stresses upon is visual identity. Just as Cristiano Ronaldo’s polished, dynamic image is globally recognizable, a strong brand must have a cohesive and compelling visual language. Logos, colours, typography, and photography style are not aesthetic choices alone. They are strategic decisions that communicate your essence without saying a word. They are necessary tools that are used to authenticate your brand story.
Harvard Business Review emphasizes that great brands build trust by staying authentic to their promises, especially in moments of crisis. Ronaldo’s brand has weathered storms precisely because his core narrative remained intact. Mr Peculiar coaches his clients to build brands resilient enough to survive challenges without losing credibility. Your authenticity, Mr Peculiar insists, cannot be compromised.
Another secret Mr Peculiar unlocks for his clients is emotional engagement As seen in the case of Cristiano Ronaldo, the emotional connection fans feel for him goes beyond admiration of skill. It taps into shared feelings of aspiration, hard work, and triumph. Mr Peculiar uses storytelling to foster these emotional bonds. He helps brands craft narratives that are relatable, inspiring, and memorable.
Another recurring theme in Mr Peculiar’s sessions is leadership. Drawing on insights from Harvard Business Review, he teaches that great brands take leadership positions. They do not follow market trends. They set them. Cristiano Ronaldo did not just play football. He redefined what it meant to be a footballer brand. Mr Peculiar pushes his clients to lead conversations, innovate, and be visible champions of their causes and industries.
Social media, Mr Peculiar argues, is also an indispensable tool for brand storytelling in today’s world. Ronaldo’s dominance across platforms like Instagram, X (formerly Twitter), and now YouTube is no coincidence. Every post reinforces his brand image: discipline, style, family, philanthropy, and excellence. Mr Peculiar crafts digital strategies that help individuals and businesses maintain a consistent and powerful online presence that aligns with their brand story.
He, however, warns against the trap of artificial perfection. Audiences crave authenticity more than ever. Showcasing real journeys, failures, and comebacks strengthens a brand. Ronaldo’s vulnerability about his struggles adds depth to his brand narrative, making him more relatable and more admired than Messi. Mr Peculiar guides his clients to balance aspiration with authenticity by turning their real stories into powerful assets.
Partnerships and endorsements are strategic moves in the brand-building journey. Ronaldo’s alliances with top brands like Nike and Binance are aligned with his personal brand values. Mr Peculiar emphasizes that collaborations must enhance your brand story, not dilute it. In his personal and business branding, he advises his clients to choose partners who reflect their vision, values, and audience aspirations.
Crisis management also forms part of Mr Peculiar’s brand-building blueprint. Just as Ronaldo’s brand team effectively navigated public challenges, Mr Peculiar prepares his clients with strategies to manage negative publicity. He ensures that their core narrative remains intact and even strengthened through adversity.
Training and mentorship are central to Mr Peculiar’s mission. Through workshops, private coaching, and Brand Therapy (his acclaimed brand-building consultancy) he empowers individuals and businesses to take ownership of their stories. Whether it is an entrepreneur looking to launch a product or a professional seeking to position themselves as a thought leader, Mr Peculiar provides the blueprint for crafting brands that resonate and endure.
His work is a living testimony to Harvard Business Review’s assertion that great brands “lead with purpose and emotion before products.” Mr Peculiar is not just building brands. He is nurturing movements, and creating legacies.
Osita Ogbodo, Mr Peculiar, represents the future of branding and brand story building in Nigeria. His fusion of global strategies, authentic storytelling, and cultural understanding places him at the cutting edge of image making. Cristiano Ronaldo’s brand story stands as an example of what intentional image-making can achieve. And with Mr Peculiar’s expertise, Nigerian brands (both personal and business) can craft their own legends that are rooted in authenticity, and remembered for generations.