The UEFA Champions League is reaching its most exciting stage, with the second-leg matches of the Round of 16 underway.
While the tournament has introduced a new format this season, the excitement, passion, and surprises remain the same. And so does Heineken’s commitment to football fans.
As teams battle for a place in the quarter-finals, Heineken is extending its “Cheers to Hardcore Fans” campaign—celebrating the dedication and love that true supporters bring to the game.
This season’s Champions League has been tougher than ever, starting with intense qualifiers, a challenging league stage, and high-stakes playoff matches.
Now, after the first-leg games of the Round of 16, the final eight teams will soon be decided.
Fans have already witnessed big moments—Liverpool’s dominance, Barcelona’s strong form, and the shocking early exit of Manchester City.
But through every victory and upset, one thing has remained the same: hardcore fans standing by their teams, just like they stand by Heineken on matchdays.
Manager Alcoholic Drinks at Nigerian Breweries Plc, Maria Shadeko “Whether your team is winning or struggling, true fans never stop believing. That’s why *Cheers to Hardcore Fans* is not just a campaign—it’s a celebration of those who live for football.”
The Cheers to Hardcore Fans campaign challenges old ideas about what it means to be a “hardcore” fan.
Instead of focusing on aggression or negativity, Heineken is highlighting the love, commitment, and fun traditions that make football so special.
From the fan who wears the same lucky shirt every game to the one who never misses a match, Heineken is toasting to all kinds of supporters.
This season, Heineken is also emphasising inclusivity and diversity in football.
Through its Fresher Football initiative, Heineken has been working to make football a more welcoming and enjoyable experience.
The Cheers to Hardcore Fans campaign continues this mission, proving that true fandom is about love for the game, not just trophies.
Manager Alcoholic Drinks at Nigerian Breweries Plc, Maria Shadeko adds. “Football is more than just the teams—it’s about the people who support them. That’s why this campaign celebrates the fans who make the game great.”
As the Champions League’s second-leg games decide which teams move forward, Heineken ensures that fans feel just as important as the players.
From exclusive fan experiences to interactive events and even opportunities to attend the UEFA Champions League Final, Heineken rewards those who truly live for football.