As Africa’s biggest reality TV show, Big Brother Naija, returns to the screen on Sunday, July 28, Busola Tejumola, Executive Head, Content & Channels, West Africa at MultiChoice, has expressed her optimism, emphasising the season 9’s commitment to delivering unparalleled entertainment.
With a promise to unveil the theme at the premiere, the organsiers, Multichoice Nigeria, intends to inject new energy into the show by offering viewers a fresh take on the competition. Therefore, for the first time, contestants will enter the game as pairs, thus setting the stage for unprecedented alliances and thrilling competition.
With each duo bringing unique dynamics to the house, audiences can expect intense rivalry and unexpected friendship to unfold. Already, a diverse lineup of housemates has been chosen to participate in the 71-day show, with N100 million worth of prizes to be won.
Busola Tejumola, Executive Head, Content & Channels, West Africa at MultiChoice, expressed enthusiasm for the season 9, emphasising the show’s commitment to delivering unparalleled entertainment.
“Big Brother has gone beyond the realm of TV and has become a phenomenon. It is without a doubt the biggest reality TV show in Africa. Over the years, it has evolved into a platform that not only entertains but also generates conversations. We see all the conversations that go on the streets and social media,” she noted.
Speaking further, Tejumola, said: “We are delighted to introduce a brand-new season of Big Brother Naija.
The excitement on social media and the curiosity about this ninth season have been incredible. The theme for this season will be announced at the premiere as housemates enter the house in pairs. This innovative format promises to deliver fresh dynamics and unforgettable entertainment.
“We are also pleased to welcome Guinness as our gold sponsor this season. Other sponsors include Pepsi, Indomie, Airtel, Tecno, Zandas, Arla, Golden Penny, Gracias Planta, Amatem Softgel, Nexus, Travel Beta and Innoson Motors. Get ready for an exhilarating journey with Big Brother Naija season 9.”
As the show debuts on July 28, viewers can follow all the drama and excitement on DStv Channel 198 and GOtv Channel 29. They can also join the conversation using the hashtag #BBNaijaS9 on social media.