By Damilola Fatunmise
Mastery is an act that requires a craft. It is exercising competence and skill in making art in a manner that each product or design is unique.
Mastery is the word that adequately defines Specifics Clothing, a fashion brand whose identity embodies creativity, vibrancy, finesse, and innovation. This is a brand that just doesn’t casually make any clothing, it pieces every intricacy intentionally, aligns the themes with the choice of fabrics and colours, and tailors them to elevate clients confidence with a sway of elegance. After carefully observing Specifics Clothing, it can be gainfully said that its resourcefulness and steady growth are well deserved. The brand’s affinity for locally sourced fabric and dedication to the development of fashion is something prospective brands should emulate.
In over 15 months, Specifics Clothing has launched three collections, all of which were made to tell a unique story with an array of styles that complemented each other.
The fashion brand operates a procedural scope of operation through different production stages. It is evident that the founder, Temitope O. John, who is also the creative director, has created a safe workspace that allows for her staff’s creativity.
Not just that, as can be seen with contemporaries like Mai Atafo, Seyi Vodi, Onpoint Clothing, and other reputable brands, Temitope has structured Specifics Clothing in a way that has different staff in the company working in various departments for a proper workflow from start to finish. Therefore, it is not difficult to see why in just over three years of operation, the brand has exported products to clients across Africa and formed partnerships with celebrities, brands and organizations on different projects. This is due to the analytic and insightful business approach of its product development team and the strategic leadership and business acumen of the founder.
It is pertinent to note how meticulous the brands product developers are in the marketplace research process, and the best way to introduce clothing that creates or influences trends. Now, Specifics Clothing has begun to accumulate due recognition in Abuja on the back of its quality-assured products and customer satisfaction approach to sales and marketing.
However, the brand’s daring ability to make a specific collection that tells the story of a people as it stems from their heritage, has earned it popularity across other cities like Abeokuta, Ibadan and Akure, where it hosted picturesque fashion exhibitions of some of its best works. With this, the brand is progressively living up to its mission of packaging the beauty of contemporary African fashion to the world.
Specifics Clothing engages in the production of ready-to-wear and bespoke wear. It has a stylist and fashion illustrator, who both work together to create fancier designs for the customer’s body. In fact, the companys work ethics and team of specialised skilled workers, makes it more evident that it is on the ladder to international relevance.