By Damilola Fatunmise
Premium and delightfully refreshing drink, Smirnoff Ice, has stormed the nation with N150 million consumer promotion tagged: ‘Chill & Win Big’.
The promo is strategically crafted to reward consumers for their loyalty and drive brand engagement as well.
Having commenced on January 25, 2024, the Smirnoff Ice ‘Chill & Win Big’ promo will run for three months, and it would feature a range of thrilling prizes including cash rewards, Uber vouchers, shortlet getaways, airtime, and exclusive opportunity for 15 lucky winners to travel to a destination with an A-list artiste to chill-out in a distinct Smirnoff style.
To enter and unlock the array of prizes, consumers above legal drinking age are encouraged to purchase a bottle, unveil the unique code under the cork, and text the code to 8011. Grand prizewinners will be selected in a weekly draw to be televised.
Mark Mugisha, Marketing and Innovations Director, Guinness Nigeria, shared his excitement for the campaign. He said: “With Smirnoff Ice Chill & Win Big promo, Smirnoff is not only presenting an opportunity for our consumers to win exciting prizes, we are also creating a platform for shared experiences. It is why Chill & Win Big aligns so perfectly with Smirnoff’s commitment to bringing people together in celebration. We can’t wait to see our consumers chill and win with Smirnoff.”