Africa’s premier streaming platform, Showmax, has unveiled a brand new app whereby viewers can stream content for 24 hours with only 1G of data.
This is coming 10 months after MultiChoice, Comcast’s NBC Universal and Sky announced a joint streaming vision for Africa.
Speaking on Monday at the unveiling press conference, Arinola Shobande, Head of Marketing, Showmax Nigeria, said the new Showmax parades a refreshed brand and massive content lineup. She emphasized the app’s customisation for the African market, saying the new Showmax is effortless for subscribers to access and afford the stories they love.
Shobande highlighted that one of the significant features of the new Showmax app is its low-data mode. “A remarkable feature of the new app is that viewers can now stream on Showmax for 24 hours with just 1G of data. To put it in perspective, watching an hour of Showmax content on mobile requires as low as 40MB, offering an exceptionally cost-effective streaming experience. With the Premier League now on Showmax, it is the most affordable platform, providing viewers with the cheapest access to 380 live games, football highlights, and more,” she declared.
The new Showmax offers enhanced streaming features, including access to award-winning local and international contents, live Premier League matches with match highlights, easy-to-navigate homepage, personalized dashboard displaying top film selections, and customisable sound and video quality settings.
Shobande further pointed out that during beta testing across Africa, Showmax gathered valuable user feedback, leading to improvements and optimisations in the app’s design and functionality. She promised that they would continue to improve the app and modify it to suit subscribers’ needs.
The new Showmax app will be ready for download on January 23, leading to its launch on February 12, 2024, after which the old Showmax app will no longer be in use.
Meanwhile, at the Emmy Awards held recently at Peacock Theater in Los Angeles, Showmax contents picked up 29 awards as against Netflix’s 22.
The HBO Originals like Succession, The Last of Us, and The White Lotus propelled Showmax to a clean sweep in key drama categories. Succession’s final season clinched Outstanding Drama Series, Writing, Directing, Lead Actor, Lead Actress, and Supporting Actor awards. The White Lotus secured Outstanding Supporting Actress award, and The Last of Us added the Outstanding Guest Actor and Guest Actress prizes.
Notably, The Last of Us emerged as the overall winner at the Creative Arts Emmys, securing craft awards across various categories. The White Lotus also excelled, clinching wins for Outstanding Casting, Contemporary Hairstyling, Music Composition, and Music Supervision.
Other Emmy winners on Showmax include HBO Originals like Moonage Daydream, We’re Here, House of the Dragon, and Barry as well as Peacock’s Poker Face, Starz Original Blindspotting, and A Black Lady Sketch Show.