By Christy Anyanwu

To change the narrative and educate people to know more about niche fragrances and meet with manufacturers of these exclusive perfumes, the management of Seinde Signature Salon de Parfum would be taking two of its customers and a member of staff to the forthcoming magical niche fragrance-focused city of Milan, Italy, in March 2024.

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•Miss Oreoluwa Olusola and Mr. Olaseinde Olusola.

The lucky customers were chosen during a raffle draw held at the Oriental Hotel, Lagos.

Brand Manager of Seinde Signature Salon de Parfum, Miss Oreoluwa Olusola, said the trip would afford the winners the chance to meet all top players in the industry. “They will get to smell perfumes and know more about niche fragrances, among other experiences and freebies at the spectacular Esxence Perfumery Fair in Milan,” Olusola said, adding, “This gesture is tied to the company’s third anniversary, tagged “Scentiversary 3. We had customers who bought fragrances worth N500,000 to qualify for a raffle ticket. Two of the winners are customers and the third is the Abuja office (dedicated) staff.”

The brand was founded and launched by businessman and perfume collector, Olaseinde Olusola, who, as a pastime during the COVID-19 pandemic lockdown, began to share his reviews on fragrances and showcased his collection of over 1,500 scents, which are all on display at the Fragrance Experience Studio.