The best and brightest stars of African entertainment, an industry worth $62.67 million, will next month gather for Entertainment Week Lagos (EWL), a groundbreaking platform that unites the global showbiz industry.
According to the organisers, Livespot360, the 2nd edition of EWL holding from December 13-20, 2023 at Livespot Entertarium, Lagos, would attract 15,000 guests, reaching over 100 million people and training more than 1,000 individuals.
Speaking, co-founder and CEO of Livespot360, Deola Art Alade says, “We have big plans this year as EWL is more than just one event. We’re aiming to surpass all expectations by facilitating funding for entertainment tech startups, nurturing and upskilling talent, building capacity within the industry, enabling global and local exchange in the industry and pushing for policies and solutions to the ongoing issues experienced within the entertainment industry.”
The African entertainment industry is on a rapid growth trajectory, with projections indicating an over 100% increase in total revenue by 2026, as per PwC’s Entertainment and Media Outlook. Factors like the expansion of digital platforms, increased investments in local content, and a rising middle class with disposable income are driving the growth.
Africa’s vibrant entertainment scene encompasses music, film, fashion, and digital content, making it a hotspot for creativity and innovation. EWL plays a pivotal role in accelerating this momentum by uniting professionals and enthusiasts across these diverse sectors to collaborate and advance the industry.
The first edition of Entertainment Week Lagos (EWL) held last year was a game-changer. The event offered eight days of transformative entertainment experiences across multiple venues and featured 35 distinguished speakers and educators, 16 NFT artists, eight short films and documentaries, as well as 30 chart-topping musicians, reaching a colossal 31.2 million people.
Notable speakers at the event included Emeka Okafor, Head of Product and General Manager, Meta; fashion and branding expert, Ozinna Anumudu; comedian Basket Mouth; Ezegozie Eze Jr., VP, Strategy & Market Development, Empire; and Segun Aluko, Associate, Entertainment, Technology & Advertising Practice Group, SheppardMullin, amongst others.
Entertainment Week Lagos is an initiative of Livespot Foundation, produced by Livespot360, a 360º creative solutions company known for its industry-redefining projects and cutting-edge concepts in digital marketing and tech innovation, advertising and media, production, experiential marketing and entertainment.