Follow Us on Google
Imo State Governor Hope Uzodimma has unveiled a 4.4 million-man campaign media blitz for the re-election of President Bola Tinubu.
The Chairman of the All Progressives Congress (APC) Progressives Governors’ Forum (PGF) stated that the media grassroots engagement and mobilisation strategy is part of efforts to ensure the message of Tinubu’s Renewed Hope Agenda resonates across the country.
Speaking on the initiative on Tuesday, RHA Director of Logistics, Shehu Bala Usman, said that rather than engaging Wike in an escalating public war of words, Governor Uzodimma has opted to concentrate on the task ahead in delivering for Mr President.
He explained that the latest phase of the strategy involves a wider media and public enlightenment campaign, with a weekly media outreach to be featured on television channels, which is set to commence in the days ahead.
“It’s an effective use of digital and new media platforms to enlighten the general public of the Federal Government’s policies, counter misinformation, and connect the administration’s reforms narrative with the voters at the grassroots,” Usman said.
Although many, including a group of lawyers, have cautioned the FCT Minister against personal attacks on the Imo governor, to avoid conflict of interest and ensure proper coordination of the President’s re-election campaign, Uzodimma has continued to concentrate on building a nationwide communication and mobilisation machinery for the Tinubu administration.
The RHA had earlier unveiled a digital platform designed to aggregate policy experts for reforms updates and other government information, while integrating social media channels to widen its reach.
The initiative, according to the organisers, also provides for citizen engagement and feedback, with the organisation’s structures extended from the national level to states, local governments, wards and polling units.
The RHA Director said the development represents an expansion of Uzodimma’s broader strategy of using media communication as a mobilisation tool ahead of the 2027 elections.
“At a national mobilisation retreat in Abuja in June 2026, the Imo governor had warned that inadequate communication could create a distorted public perception of government policies and achievements, urging supporters to take the administration’s message directly to the grassroots.
“He subsequently disclosed a mobilisation architecture covering the country’s 176,846 polling units, with 25 canvassers appointed at each polling unit — a structure he said would amount to 4,421,150 grassroots mobilisers.
“Uzodimma has also used the RHA platform to rally support for Tinubu’s second-term bid, by instructing the National Directors and Coordinators in the 36 states including the FCT, to intensify grassroots mobilisation and public awareness of the administration’s programmes.
“This approach suggests a shift of emphasis from the political exchanges surrounding the Wike-Uzodimma feud to the larger electoral objective of consolidating support for Tinubu and projecting the achievements of his administration,” he said.
Commenting further on the unveiling, the RHA explained that the media strategy is consequently being positioned not merely as an information campaign, but as a grassroots communication network capable of taking the Renewed Hope message into communities, markets, campuses, wards and polling units ahead of the 2027 presidential election and beyond.
