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From Adesuwa Tsan, Abuja
Senator representing Kano South, Kawu Sumaila, has urged members of the newly constituted All Progressives Congress (APC) Presidential Campaign Council to acknowledge the economic hardships confronting Nigerians and clearly communicate the measures being taken by the government to provide relief.
Sumaila gave the charge on Sunday in a goodwill message to the Director-General of the campaign council, Abdulaziz Yari, and other members of the over 200-member team, following its constitution ahead of the 2027 presidential election.
He described the assignment of the campaign council as critical, stressing that its success would depend on strategic engagement with Nigerians, particularly at the grassroots.
According to him, the campaign must be built around empathy and genuine engagement with citizens rather than simply highlighting government policies and achievements.
“We must approach our citizens with deep empathy, active listening, and genuine sensitivity to the economic hardships and socio-economic challenges currently affecting everyday families.
“Our campaign must demonstrate that we truly feel their pain, understand their daily struggles, and are sincerely committed to delivering meaningful reliefs,” he said.
Sumaila also urged the campaign council to ensure that grassroots constituents are carried along throughout the mobilisation process, while effectively communicating the achievements and vision of President Bola Ahmed Tinubu’s administration.
He warned that failure to maintain a strong connection between the government, the APC and the electorate could create perceptions capable of undermining the party’s electoral prospects, adding that a “disconnect between leadership and the electorate creates misperceptions and misunderstandings that ultimately undermines both the President and the party.”
The senator further advised the campaign team to conduct its activities within the provisions of the Electoral Act and the Constitution, noting that compliance with the law would be essential to sustaining public confidence in the electoral process.
He said the campaign council should deploy its collective experience to explain the policies, programmes and strategic direction of the Tinubu administration in a manner that Nigerians could understand and relate to.
“We must leverage our collective expertise to clearly convey the President’s key policies, programs, and strategic vision so the public fully recognises his commitment to national progress,” he added.
Sumaila also called for unity within the APC, urging party leaders and members to put aside internal differences and work together towards the re-election bid.
“Victory depends on complete solidarity. We must heal internal rifts, set aside differences, and ensure that all key stakeholders, party leaders, and members at every level are fully carried along as equal partners in this mission,” he said.
He congratulated Yari and other members of the campaign council on their appointment and wished them success in the task ahead.
