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Richardine Bartee, a US-based Nigerian music professional and a member of the Grammy Recording Academy, has revealed how South African singer Tyla beat Davido and other nominees to win the Best African Performance category award at the just concluded 68th Grammy ceremony.
Speaking in a WhatsApp chat Potpourri, Bartee disclosed that the Grammys are decided by music professionals—artists, producers, and executives—who recognise excellence among their peers.
She said, “One important factor behind Tyla’s GRAMMY win is the strong team and global backing she has. Tyla is signed to Epic Records, one of the most respected record labels in the United States, with a long history of working with world-class artists, including the King of Pop, Michael Jackson.
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“Being part of such a powerful label means access to the right strategy, promotion, and industry connections.
“These factors help ensure her music reaches the right audiences and decision-makers worldwide.
“In many ways, Tyla’s consistent wins across major award ceremonies reflect not just her talent, but also the strength and experience of the team supporting her career.”
