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Olakunle Olafioye
The 2020 Edelman Trust Barometer has revealed that, of the four mainstream institutions of government, business, media and non-governmental organisations, government remains the least trusted with Nigerians having no confidence in the ability of current leaders to address the country’s challenges successfully.
Conversely, Nigerians’ trust in Chief Executive Officers of businesses as positive change agents rose while trust in NGOs and the media also increased according to the supplementary data for Nigeria. It showed that while trust across the four mainstream institutions in the country increased compared to 2019, business still led with 91 per cent, followed by NGOs with 87 per cent. The media was the third with 84 per cent while government only had 55 per cent.
These revelations among others were contained in the 20th Edelman Trust Barometer Survey Report unveiled virtually by Edelman and its Exclusive Nigerian Affiliate, Chain Reactions Nigeria in Lagos recently.
Tuesday’s presentation done virtually because of disruptions caused by the coronavirus pandemic saw the Chief Executive Officer of Edelman Africa, Jordan Rittenberry, present the global 2020 Edelman Trust Barometer and the Impact of COVID-19 on Trust reports. A Consultant at Chain Reactions, Adekunle Dixon Odukoya, presented the supplementary data for Nigeria.
Commenting on the 2020 Edelman Trust Barometer report, Managing Director/Chief Strategist, Chain Reactions Nigeria, Israel Jaiye Opayemi, noted that since 2017 when the report was first unveiled in Nigeria, major corporate players have always looked forward to its release because they draw significant insight from it to grow the asset of their reputation.
