By Christy Anyanwu
Leading Nigerian beauty brand, Zikel Cosmetics, has partnered with beauty products influencer, Oma Jay, to unveil Butter Melt Conceal, the latest addition to the Zikel skincare range.
Speaking to the media at the event, Founder and CEO of Zikel Cosmetics, Ezike Kelvin Chinedu, expressed joy over the new and innovative product, which he said is manufactured in South Korea, noting that the country is renowned for its expertise in producing high-quality skincare products.
“By partnering with South Korean manufacturers, Zikel Cosmetics becomes one of the first Nigerian brands to produce skincare products in the highly industrialized Asian nation,” he said.
Zikel skincare range, which are anti-aging creams, comes in six varieties, including Vitamin C Serum, Snail Cream and Vitamin E, among others. “They are formulated to help get rid of blemishes, dark spots and give women the youthful glow they crave,” he said.
Also speaking at the launch, beauty content creator and influencer, Oma Jay Nneji, who also unveiled her special formula concealer, assured the audience and women in general about the good quality of Butter Melt concealer, saying it has 11 shades.
Nneji said: “We have been working on this concealer for over two years, testing different formulars on different skin types to get it right. We didn’t want it to be a product that would fight other products. We wanted it to blend with a wide range of products. We came out with a formula that works so well. It has 11 shades, from light shades to medium and very dark shades. It is a concealer that can be worn as a foundation all over the face.”
She said her product and Zikel Cosmetics offer a range of beauty products at affordable prices, making luxury accessible to everyone.
Oma Jay, who has been a critic of other makeup brands said she would be excited to hear how other critics review her concealer like she has done on other brands in the past.