Nigeria’s foremost indigenous Gaming Group, YangaGames Technologies Limited, operators of many sub-brands YangaSport, YangaWin and the soon to be launched YangaLotto, has unveiled top fast rising influencers, Nedu and SimiDrey as Brand Ambassadors in a series of activities leading up to the official launch of their new disruptive mobile friendly lotto platform, YangaLotto.
Speaking during the Brand Ambassadors unveiling ceremony, which held in Lagos on Wednesday, the Executive Chairman Yanga Games Technologies, Mr. Derrick David Kentebe said, “We are so excited to present to the Gaming Public Nedu and SimiDrey as brand Ambassadors of Yanga. The duo were chosen due to their persona which resonates with the brand identity as a fun, youthful, vibrant, trendy, entertaining, playful platform built for youths above 18 and especially interested in the female segment.”
He further stated; “We picked these two influential personalities due to their mass appeal, huge following and brand values in the mass market as well as the social media community. We have selected these two influencers whom our target audience can easily identify with as we look forward to a mutually beneficial relationship with all our market segments.”
Meanwhile, as part of the YangaLotto pre-launch events, YangaGames Technologies held a Yanga Theme Song Challenge, which received many entries with the first prize of N500, 000. The winners were announced on the YangaLotto TikTok and Instagram pages and were presented with their prizes during the unveiling ceremony.
The company decided to extend the rewards to the 10th position, giving the 1st runner up with N150, 000 prize money; the 2nd runner up with N100, 000 cash prize while the 4th to 10th positions received N10, 000 each for their effort. This according to Mr. Derrick David Kentebe, the Executive Chairman of YangaGames Technologies Limited is to show the brand’s affection for entertainment.
According to the company’s Chief Marketing Officer, Mr. Clement N. Okolie, the YangaLotto platform, which will be launched in a few days, boasts of inherent unique and disruptive features and market approach chief amongst which are the game-changers.