By Zika Bobby
X3M Ideas at the weekend won six awards at the 9th African Cristal Awards, emerging the continent’s agency of the year.
At the event, X3M Ideas not only reaffirmed its position as a leader in the African advertising industry but also proved its mettle as a leading agency in digital application, storytelling technique, and creativity. The agency’s campaigns that won in various categories are Digital Craft Outstanding Illustration Mortein, Digital Online Display Advertising Mortein, Digital Online Video ADS Lyrics of Innocence, and Brand Storytelling Campaign Entry DSTV. Others are; Social & Influencer Social Campaign DSTV and Healthcare Public Awareness Tobacco Advocacy.
The Awards, now in its 9th edition, has continued to celebrate the innovation and creativity driving Africa’s communication and media sectors. Since inception, the organisers have been dedicated to honouring the best talents across the African continent in communication and media. This year’s edition saw over 527 entries from 22 African countries, with 70 campaigns ultimately recognised for their excellence in creativity and strategic innovation.
In his reaction, the CEO of X3M Ideas, Steve Babaeko said the beauty of it all is the fact that the agency consolidated on the victory recorded at the 2023 edition, describing it as another wake-up call to his team to continue giving their best to any brief that comes their way.
Under the leadership of Nimo Awil, a highly awarded creative leader at D&AD and Cannes Lions, the jury of the 9th African Cristal Awards comprised more than 20 jurors from 18 African nations, including Nigerian creative agencies Lanre Adisa of Noah’s Ark and Esosa Osagiede from Insight Publicis.