By Zika Bobby
X3M Ideas, has won the Independent Network of the Year at the Pitcher Awards 2025.
The firm dominated the night with 35 awards across its offices in Lagos and Lusaka, reaffirming its status as one of Africa’s most impactful advertising networks. X3M Ideas Lagos led with 28 awards, celebrating standout campaigns for clients such as BetKing, Showmax, and Mortein.
Meanwhile, X3M Ideas Zambia made a strong showing with 7 awards, including gold for its work with Access Bank Zambia, alongside award-winning projects for DStv.
The Pitcher Awards, often described as Africa’s benchmark for creative excellence, recognise outstanding work in advertising, media, and communications across the continent.
CEO of X3M Ideas, Steve Babaeko, said: “This recognition is not just a celebration of creative excellence, but a testament to the power of African storytelling, innovation, and our relentless commitment to delivering results for our clients. Winning Independent Network of the Year reinforces our vision to build Africa’s most globally respected creative agency.”