Becoming a household name in the fashion industry is no easy feat, and Creative Director Omotiafe Otuogbai knows this all too well. Through perseverance and a steadfast commitment to his vision, he has established Wox Collections as the pride of Africa in the fashion world. With its unique fusion of tradition and innovation, Wox Collections has garnered attention from fashion influencers and industry insiders alike.
With every showcase, Wox Collections takes a stride towards dismantling stereotypes and showcasing the beauty and creativity that Africa possesses. Despite the challenges he faced along the way, Omotiafe’s goal has remained steadfast: to preserve African culture and legacy by producing timeless and classic clothing with the brand’s distinctive signature print. He has been hailed as a selfless knight protecting African culture, a title bestowed upon him in certain circles. Let’s delve into the inspiration behind his brand.
“Before officially starting my business in 2019, I worked for six years in an entertainment company until we all got laid off,” Omotiafe reveals. “As a result, I had to leave my house to afford the rent. Coupled with a terrible breakup, I succumbed to depression. During this period, I picked up a reading habit and, as suggested in one of my favorite books, I joined a gym to distract myself. These became the few things I felt like I had control over. While working out, I started to feel like my old self again. I became so committed to my fitness routine that it consumed my thoughts. The creative juices started flowing once again, leading me to start my business, Wox Collections, which now encompasses Footwox Collections and Bodywox Collections.”
Omotiafe’s journey highlights the importance of patience and the power of starting with little. “You can start a business with little because it’s what I started with, and it has grown into millions through social media,” he emphasizes. Wox Collections is dedicated to providing high-quality products that reflect the essence of urban Afro-culture. The brand is committed to promoting a healthy and active lifestyle while celebrating the beauty of African art and culture.
As Wox Collections continues to gain recognition, Omotiafe expresses his gratitude for the growing support. He firmly believes that by amplifying the beauty of African fashion, the brand can contribute to changing perceptions and breaking barriers. The resilience and determination of Omotiafe Otuogbai serve as an inspiration to aspiring entrepreneurs and creatives, showcasing that with passion, perseverance, and a deep-rooted connection to culture, dreams can become reality.
Wox Collections is not just a fashion brand; it is a movement that seeks to redefine the narrative surrounding African fashion. Through its distinctive designs and dedication to promoting African art and culture, Wox Collections paves the way for a more inclusive and diverse fashion industry. As the brand continues to evolve, it will undoubtedly leave an indelible mark on the global fashion landscape, inspiring others to embrace their heritage and celebrate the beauty of African fashion