Popular Instagram Skit Maker and social media influencer, Benard Emuobosa Ichide otherwise known as Coach B.I have revealed that he has now switched from his regular content creations into football comedy as part of rebranding and positioning of his brand.
On why he decided to switch; Coach B.I disclosed that having discovered that other content creators have taken to doing contents on the different social vices, he decided to switch focus and this has made his brand unique.
He said ‘though I started out creating content with the brand name ‘Coach B.I’ before switching into doing inspirational materials that addresses the different social vices but since they were lot of people tithing towards that style of content creation; I discovered there was none on football influencing and since I already had the background as Coach B.I who was doing a bit of sport content, it was much easier for me to blend into”.
On the acceptance of the new role; Coach B.I noted that doing sport contents at the moment is an eye opener to the face that he gets more engagement on social media and other platforms than when he was doing the regular content and he is glad that his followers embraced the new brand.
Coach B. I is however growing to be force to be reckoned with in the creative industry as the Computer Science graduate is known to always bring smiles to the faces of his audience which has been evident in his works over time.