For the Nigerian motion pictures industry, it’s a bright new day. And for Nigerian media and entertainment powerhouse, That Good Media, it’s a glorious moment opening the New Year with the launch of ts Motion Pictures Division and inaugural International Film Festival.
These laudable initiatives represent the company’s commitment to elevating African storytelling, connecting local talent to global platforms, and fostering a new era of cross-cultural cinematic collaboration.
In her remarks at the press briefing held at That Good Media’s corporate office in Lekki, Lagos on Thursday, Founder/Chief Strategy Officer, Toyosi Etim-Effiong, said the Motion Pictures Division will focus on producing world-class feature films, documentaries, and television series that present authentic, culturally rich and universally resonant narratives.
“Simultaneously, the International Film Festival will spotlight diverse voices, celebrate emerging talent, and position Africa as a cornerstone of global film culture,” she noted.
Etim-Effiong emphasized the vision behind her organisation’s expansion into filmmaking and film festival.
According to her, “African storytelling tradition is one of the richest in the world, yet it has often been underrepresented in global cinema. With our Motion Pictures Division and Film Festival, we’re building a global movement, starting with Nigeria first.”
Speaking on her drive behind the concept, the Founder further stated, “This is about driving Nigeria’s creative economy forward, giving our stories the global platforms they deserve, and shaping the narrative for generations to come.”
Nollywood stakeholders have hailed the launch as a strategic step in aligning the Nigerian creative industry with international markets. They noted that the initiatives will further foster economic growth by creating jobs, nurturing talent, and building sustainable partnerships across borders – which has always been a part of the entertainment company’s imprint through its ever evolving Talent and Media Management arm.
As the world increasingly turns its attention to Africa as a hub for creativity, That Good Media’s dual initiatives aim to solidify the continent’s role in shaping the future of global cinema.