Three Crowns produced by FrieslandCampina WAMCO has launched ‘Treasure that nourishes our world’ Campaign reinforcing its commitment to providing nutrition for mothers and their families across Nigeria.
According to the Marketing Manager, Three Crowns, Chioma Igwe, when mothers are well-nourished with quality milk, they are better equipped to care for and extend the same to their families and fulfil their many vital roles in society.
During the campaign launched in celebration of 2025 World Milk Day (WMD), the company engaged consumers both online and offline in major cities.
On WMD, Three Crowns executed consumer engagement activities across strategic locations nationwide, including Sabo Busstop, Ikorodu, Lagos; Lugbe area on Airport Road, Abuja and Bodija Market, Ibadan, featuring appearance by content creator and influencer, Lizzy Jay, who added excitement to the day’s activities.
The nationwide activations engaged consumers, providing education about dairy nutrition while celebrating the vital role of mothers in Nigerian families.
This year’s global theme, “Let’s Celebrate the Power of Dairy,” emphasises how dairy serves as an accessible, affordable and nutrient-dense food, essential for balanced diets worldwide. Three Crowns leveraged the occasion to highlight its role in supporting mothers’ nutrition while demonstrating understanding of the multifaceted responsibilities of motherhood and the importance of empowering mothers with proper nourishment.
The campaign sustained Three Crowns’ awareness by emphasising its role in supporting healthy dairy nutrition. Through the engaging activations, consumer rewards and awareness campaigns, it encouraged Nigerian mothers and families to increase their daily intake of the milk, enabling them to consistently care for both themselves and their families.
“The success of our World Milk Day campaign across the country demonstrates the universal appreciation Nigerian mothers have for quality nutrition,” said Lilian Elue, Brand Manager, Three Crowns Milk.
“Our activations went beyond just celebrating dairy, they recognised the strength, dedication and sacrifices of mothers, while ensuring they understand the nutritional support available to them through Three Crowns. The energy and enthusiasm we witnessed, confirmed that connecting with mothers at the community level creates the most meaningful impact.”