By Chinenye Anuforo
In its bid to elevate Nigeria’s creative economy to the global stage, That Good Media (TGM), a Nigeria-based media and entertainment company, has expanded its portfolio with the launch of a Motion Pictures Division.
This strategic move aims to foster storytelling excellence, promote local talent, and strengthen Nigeria’s presence in the international film industry.
As part of this expansion, the company has also introduced the inaugural That Good Media International Film Festival. The festival will serve as a platform for filmmakers, industry stakeholders, and creatives to showcase their work, network, and engage in meaningful discussions shaping the future of African cinema on a global scale.
The company stated that these initiatives underscore its commitment to elevating African storytelling, connecting local talent to global platforms, and fostering a new era of cross-cultural cinematic collaboration.
Founder and Chief Strategy Officer of the firm, Mrs. Toyosi Etim-Effiong, said that the Motion Pictures Division will focus on producing world-class feature films, documentaries, and television series that present authentic, culturally rich, and universally resonant narratives.
She said: “Simultaneously, the International Film Festival will spotlight diverse voices, celebrate emerging talent, and position Africa as a cornerstone of global film culture.
“African storytelling tradition is one of the richest in the world, yet it has often been underrepresented in global cinema.
“With our Motion Pictures Division and Film Festival, we’re building a global movement, starting with Nigeria first.”
Speaking on her drive behind the initiative, the Founder further denoted, “This is about driving Nigeria’s creative economy forward, giving our stories the global platforms they deserve, and shaping the narrative for generations to come.”
Also, Head of Creative Solutions Division, Jessica Akhiemen, explained that the launch is a strategic step in aligning the Nigerian creative industry with international markets.
She said: “Industry observers note that these initiatives will further foster economic growth by creating jobs, nurturing talent, and building sustainable partnerships across borders which has always been a part of the entertainment company’s imprint through their ever evolving Talent and Media Management arm,” Akhiemen said.
In the same vein, Head of Public Relations at the company, Victoria Ushebi said: “As the world increasingly turns its attention to Africa as a hub for creativity, That Good Media’s dual initiatives aim to solidify the continent’s role in shaping the future of global cinema.”