At the 12th edition of the Advertisers Association of Nigeria (ADVAN) African Awards 2025, Terra Gold was honored with the prestigious “Brand Innovation of the Year” award.
The recognition underscores the brand’s commitment to redefining kitchen essentials and its journey of passion, dedication, and relentless pursuit of quality.
Reflecting on this achievement, Probal Bhattacharya, Chief Marketing Officer, TGI Group, remarked: “Driven by innovation and a passion for quality, we created Terra Gold—a seasoning cube designed to simplify cooking. It empowers home chefs and mothers to prepare a variety of dishes with ease, saving consumers the hassle of stocking multiple seasoning cubes. With its rich taste and consistent flavor, Terra Gold is that one innovative cube that lives true to its “One Cube, Endless Possibilities” promise, ensuring a superior seasoning experience for Nigerian Kitchens.”
Terra Gold’s recognition at the ADVAN African Awards is a celebration of a brand that dared to dream, innovate, and transform the culinary landscape. It stands as a testament to what can be achieved when passion meets purpose, and tradition intertwines with innovation. As kitchens across Nigeria and beyond continue to resonate with the rich flavours of Terra Gold, the brand’s story serves as an inspiration to all reminding us that with dedication and innovation, the possibilities are truly limitless.
Terra Gold is the gold standard in seasoning cubes which enhances the natural taste and aroma of every meal. Thoughtfully made from wholesome and beneficial real ingredients, Terra Gold is skillfully blended to deliver the rich consistent taste and aroma that your loved ones crave for. Terra Gold is great for cooking a wide range of mouthwatering soups, stews, and jollof dishes, making it that one cube with endless possibilities. Available in 20 cubes and 100cubes unique packs nationwide.