By Chinenye Anuforo
TD Africa in partnership Zebra Technologiesto held an event in Lagos, themed “Accelerate Your Business with Zebra”, to showcase their shared commitment to Africa’s digital transformation.
Key players from the retail, logistics, and manufacturing sectors attended the event to see how real-time, edge-enabled operations could spark efficiency, innovation, and competitiveness.
The event shone a spotlight on Zebra Technologies’ cutting-edge solutions in areas like rugged mobile devices, data capture, RFID, and real-time analytics. The big idea was to highlight the power of working at “The Edge,” where business operations truly come alive. Zebra’s channel strategy even drew inspiration from Formula 1 racing, emphasizing the speed, precision, and adaptability needed on the track. Partners were urged to move beyond simple transactions and adopt data-driven, customer-first solutions.
Chioma Chimere, Coordinating Managing Director of TD Africa, re-emphasized TD Africa’s leading role in tech distribution. “At TD Africa, we’re not just moving devices; we’re driving real transformation,” she stated. “Our partnership with Zebra continues to redefine what businesses can achieve across the continent. We remain dedicated to giving our partners the right tools and insights to succeed.”
A strong contingent from Zebra was on hand to strengthen local ties. This included Deveshan Naicker (Channel Lead for Africa), Samson Ihemekwele (Channel Manager, West Africa), Kehinde Adelakun (Sales Engineer), Tinashe Taruvinga (Territory Manager), and Mercy Mogolotsane (Distribution Manager).
During the event, Neil Gouveia, Sales Director for Africa at Zebra Technologies, emphasized the strategic importance of collaboration. “Africa is a growth frontier, and we’re fully committed to helping our partners reach new levels of performance at the edge,” he remarked. “With the right technologies and local alliances, like the one with TD Africa, businesses here can leapfrog old limitations and truly lead in the digital era.”
A product demo session showcased Zebra’s expanding portfolio, from mobile computing to visibility services, highlighting a shift from merely providing products to enabling comprehensive solutions. TD Africa’s strong facilitation and deep market access were crucial in drawing a large crowd and energizing Zebra’s partner ecosystem.
As Africa’s leading tech distribution powerhouse, TD Africa once again demonstrated its ability to help global technology brands like Zebra expand their reach and impact. The “Accelerate Your Business with Zebra” event stands as another significant milestone in forging a smarter, faster, and more connected business future for the continent.