Sonaira Business World is in business to meet the everyday needs of its teeming and customers and clients, it’s CEO, Sonia Omon-Obehi Ovuehor, has said.
While dismissing the populist notion that companies were set up majorly for the making of money and growing profit,
Ovuehor., a young result-driven entrepreneur from the woman, with eyes for excellence, said her motive for starting Sonaira Business World is to impact the society through the offering of services and sales of goods that meet desired expectations of the customers and clients.
Ovuehor, a postgraduate student of Igbinedion University, Okada, Edo State, said, she went through the mill before getting the experience and acumen needed to oversee the daily running of Sonaira Business World and steer it to the next level of greatness in the business world.
From the lessons instilled by her mother, her internship period in the defunct AfriHUB, UNIBEN Branch, to when she joined the Pan African Institute for Entrepreneurship and Community Development where she was tutored in a full course on MSI (Multiple streams of income)
The CEO of Sonaira Business World is still fortifying herself as she recently applied for a doctorate programme at the University of Port Harcourt.
“I regard myself as a lifetime entrepreneur because I derive so much pleasure from buying and selling major commodities with a holistic approach. This has given my business our remarkable alias “the jack of most trades”.
Recounting how she started the Sonaira Business World, the lifetime business lady said that the indefatigable zest for multiple incomes came from her growing up, seeing her mother. It was not long, the business became a household because of her desire to having multiple streams of income and skills and the desire to improve daily on each one of them”.
Ovuehor recalled that life has dealt her mixed grill of the good and the bad, pointing out that , “My growing up was quite sweet and sour. On one hand, I had parents who work hard to give me a quality education.
“On the other hand, it was filled with solitude because I had severe allergies due to my medical history, this made my parents overprotective by shielding me from going out or having playmates.
“It affected my interaction with people as I grew older and made me develop acute mood swings in my teenage years.”
On how she managed to wriggle her way out these bottlenecks which on any day, would have consumed the weak and fainthearted, Ovuehor said that she had to be courageous in confronting her challenges.
The CEO of Sonaira Business World said, it took a lot of personal determination and doggedness now become a successful entrepreneur, making things happen at Sonaira Business World, “Ovuehor said that she had to be courageous in..confronting her fears.
“t took a lot of personal development and life experiences to shape and mold myself into the woman I am today. I also appreciate my parents, siblings, and close friends for guiding me through the whole reformative process.” added Ovuehor
Continuing, Ovuehor said, “over a decade ago, I started business as a very young student. I sold cosmetics, thrift clothes, shoes, and bags. Then worked intermittently during the incessant academic strikes.
“A major career experience I had was working as an intern in the now-defunct AFRIHUB, UNIBEN BRANCH. It was an ICT company and my computer skills accelerated while working with them and this skill opened windows of opportunities for me after my first degree.”
“After graduation, I worked in a telecommunications company, another construction company, and lastly a beauty company before moving on to birth my own small and medium scale enterprise,” stated Ovuehor, the amazon running things , who noted that “Sonaira Business World is a well-thought enterprise because it was designed to solve everyday problems”.