Nigerian-African sensation Shaiboy is turning up the temperature across continents with the electrifying release of his new single, ‘Ole’.
Seamlessly weaving together the pulsating rhythms of Afrobeats, the infectious sway of reggaeton, and the soulful melodies of Afro-fusion, ‘Ole’ stands as a magnetic anthem poised to dominate global summer playlists.
Rooted in the lively and chaotic spirit of love, Shaiboy’s latest offering captures a mosaic of emotions through sun-drenched beats and multilingual lyricism, offering a listening experience that is both culturally rich and universally irresistible.
A testament to Shaiboy’s boundless versatility, ‘Ole’ is a masterclass in musical storytelling.
Fusing Yoruba, Igbo, Pidgin, and English with effortless finesse, the track celebrates the vibrancy of his heritage while inviting listeners from every corner of the world into his sonic universe. The breezy vocal delivery, adorned with flirtatious intonations and smooth cadences, rides atop a foundation of vibrant percussion and sunlit guitar riffs, creating a soundscape that is impossible to resist. Shaiboy’s music transcends borders, proving once again that genuine artistry knows no linguistic or cultural barriers.
At its core, ‘Ole’ is a lyrical exploration of love’s intoxicating and unpredictable nature. “It’s playful, passionate, and rooted in the kind of love that feels like a robbery,” Shaiboy explains. This theme courses through every beat and lyric, channeling the exhilarating highs and disorienting lows of falling headlong into desire. The track’s carefree energy and emotional depth make it not only a dancefloor essential but also a resonant soundtrack for anyone who has ever surrendered to the beautiful mess of love.
Understanding the powerful intersection of music and digital culture, Shaiboy has strategically launched the #OleChallenge across TikTok and Instagram. This viral campaign invites fans worldwide to move, groove, and interpret the lively spirit of ‘Ole’ through creative dance videos, further amplifying the track’s reach and engagement. By harnessing the dynamism of social media, Shaiboy is setting the stage for ‘Ole’ to become not just a hit single, but a cultural phenomenon.
Building unstoppable momentum, Shaiboy is joining forces with Afrobeats heavyweights King Promise and Joeboy for an electrifying series of performances throughout April and May. These strategic collaborations place Shaiboy alongside some of the most influential names in the industry, reinforcing his position as a rising powerhouse. Each live appearance serves as a showcase for Shaiboy’s charismatic stage presence and dynamic artistry, further solidifying his rapidly expanding global fanbase.
Nigerian-American Afrobeats/Pop artist Shaiboy, real name Yaya Edamivoh, is carving out a space of his own with music that delivers nothing but good vibes and raw emotion. With a background rich in linguistic and cultural diversity, Shaiboy creates music that resonates far beyond traditional genre boundaries.
His work is characterized by heartfelt storytelling, masterful rhythmic construction, and a joyous embrace of his roots. Shaiboy’s mission is clear: to unite the world through the universal language of music, one irresistible beat at a time.
Not just an artist — Shaiboy (aka The PharmArtist) is a licensed PharmD and entrepreneur, blending science and soul like nobody else. Born with albinism and raised between Lagos and Phoenix, he’s out here redefining stardom and pushing Afrobeats global.
With the release of ‘Ole’, upcoming high-profile performances, and the viral explosion of the #OleChallenge, 2025 is shaping up to be a landmark year for Shaiboy. His commitment to musical excellence, cultural fusion, and audience connection marks him as an artist not just to watch, but to celebrate. As the summer sun rises, so too does the bright and undeniable star of Shaiboy, poised to leave an indelible mark on the global music scene.
Ole is available on all digital platforms like Spotify, Apple Music, Audiomack, Boomplay etc.