By Agatha Emeadi
Famous BBNaija Reality TV show, Level Up, season 7 edition, Bella Okagbue has been retained by Royal Hair Limited, a leading hair company in Nigeria as brand ambassador.
Speaking at the contract renewal, the Chief Executive Officer, Royal Hair Limited, Mr. Steve Maduka said that the beauty industry is rapidly evolving and since Miss Okagbue comprehends the dynamic of the industry, there was the need to renew her contract as a brand influencer.
“You don’t change a winning team. Since Okagbue is an ambassador who, despite the prevailing economic circumstances generated visibility and fiscal growth for the Royal Hair brand, thus the need to renew her contract as the brand ambassador.”
It would be recalled that Royal Hair Limited has signed formidable ex-BBN housemates such as Cynthia Nwadiora aka Cee Cee, Mercy Eke, Anita and Natacha Akide also known as Tacha. Others are Uriel Anita Ngozi Oputa, Tokunbo Idowu aka TBoss who had been Royal Hair brand ambassadors at a time.
Maduka reaffirmed that in an effort to grow the business, more branches will be opened this year so as to meet business goals and objectives for the year.
Royal Hair Limited which was established in 2010 with branches in major cities across Nigeria, has given birth to Radiant Revive Limited in 2019 with 3 products then, but presently prides with 17 stable products.