Royal Electronics, a Nigerian electronics and home appliances brand under the SIMS Nigeria Limited umbrella, has restated its unwavering commitment to excellence, innovation and consumer trust as it ushers in a new chapter of its brand journey.
The company recently announced the onboarding of two prominent personalities as Category Brand Endorsers, veteran actor and lawyer, Kanayo O. Kanayo and multi-faceted actress, entrepreneur, and philanthropist, Dr. Carolyna Hutchings.
With a legacy spanning over three decades, Royal has remained a household name across Nigeria, renowned for delivering dependable, technology-driven solutions designed to enhance everyday living.
“Kanayo O. Kanayo, known for his commanding screen presence and strong voice of integrity, is the ideal ambassador to champion our premium products. His alignment with Royal represents our shared values of legacy, dependability, and performance,” the company said in a statement.
Equally significant is the appointment of Dr. Carolyna Hutchings, whose dynamic presence embodies the aspirations of a younger, style-conscious demographic. “Dr. Carolyna Hutchings joins the brand as a vibrant, forward-facing voice for Royal’s growing base of young, style-conscious consumers. Her influence across entertainment, entrepreneurship, and philanthropy makes her the perfect face to promote Royal’s range of lifestyle-enhancing appliances, while inspiring a new generation of users to ‘choose Royal’ in their homes and daily lives. Together, these two figures represent the multi-generational reach and cultural relevance of the Royal brand.”
Commenting on the development, Mr. Fabian Uzor, Chief Marketing Officer of SIMS Nigeria Ltd., highlighted the significance of the brand’s new direction. “At Royal, we are proud to work with individuals who reflect the values we uphold as a brand — quality, integrity, innovation and Nigerian excellence. The addition of Kanayo O. Kanayo and Dr. Carolyna Hutchings to the Royal family marks an exciting new phase in our brand journey, and we’re confident their voices will strengthen our connection with millions of consumers nationwide.”
This milestone comes at a time when Royal is intensifying its presence across Nigeria’s urban and regional markets, bolstered by consumer engagement initiatives like Face of Royal 2025, social impact programmes, and an ever-expanding portfolio of smart, durable appliances.
“Royal Electronics remains committed to building a brand by Nigerians, for Nigerians with real people, real experiences, and products that are built to last,” the company noted.