Renowned music marketer and entrepreneur, Kevin Eze, widely known as “Xclusive_Pikin” on social media for his valuable marketing tips, recently expressed his concern about the increasing number of upcoming musicians who rely solely on record labels for their success. In a candid conversation with Kevin Eze, he highlighted the shifting dynamics of the industry and emphasized the importance of independence and strategic marketing for aspiring artists.
Traditionally, record labels have played a significant role in shaping the path to stardom for musicians. However, Kevin Eze points out that the advent of the social media era has revolutionized the industry. He asserts that waiting for a record deal is no longer necessary to gain recognition and establish a thriving career. While acknowledging the value of record labels in the music business, he encourages artists to take charge of their own destinies and seize opportunities for independent success.
“It’s essential to have a good marketing plan and a dedicated team that shares your passion,” says Kevin Eze. “With determination and a well-executed marketing strategy, independent artists can achieve tremendous success without solely relying on record labels. Building a strong fanbase through effective networking and social media marketing is key.”
Kevin Eze cites numerous examples of artists who have achieved remarkable success without major label support. He emphasizes the importance of developing networking skills and honing social media marketing techniques. By surrounding themselves with a committed team that consistently promotes their music and engages with fans, rising artists can lay a solid foundation for their careers. Kevin Eze likens signing with top record labels to a second lap in a relay race, where successful artists often seek promising talents with a solid start.
In addition to his expertise in music marketing, Kevin Eze hosts monthly Instagram Live sessions, where he discusses pressing issues within the music industry and provides expert advice and solutions to aspiring artists in need of guidance. His social media presence has garnered over 400k followers across various platforms, earning him recognition as one of the top pages on Instagram that musicians should follow.