By Chinenye Anuforo
As millions around the world rebuild their livelihoods and economies after the devastation of the COVID-19 pandemic, QNET believes that the direct selling industry stands in a unique position to help communities not only recover from the damage of the past two years, but to build a stronger, more inclusive, and more sustainable post-COVID economy.
The company is a leading developer of online tools like its mobile app, which empowers its global community of entrepreneurs to run their businesses from anywhere, at any time.
As the pandemic forced millions to avoid person-to-person contact and go online to purchase the goods they needed, QNET embraced innovative technologies such as social and video commerce, enabling its independent representatives to continue providing their customers with the quality products they desired while maintaining the personalised service the direct selling model is well known for.
‘QNET provides its representatives with the latest tools, training, education, and support to help leverage their online presence, connect with more potential customers, and grow their businesses. QNETs digital transformation enabled its entrepreneurs to thrive when many traditional retailers shut their doors. When many fear that technology is pushing us apart, QNET has shown how it can bring us together, inspire, and empower us to strengthen our connections,” the company said.
The direct selling or gig economy is defined by independent representatives using the internet to sell goods and services and earn income according to their own schedules. The growth of the industry in recent years has benefited millions of Africans, helping many of them escape poverty.
According to the WFDSA report, Africa in 2020 saw a 17.3% year-on-year increase in the number of individuals involved in direct selling, and QNET is tapping into the trend by expanding its presence in the region.
Earlier in the year, QNET launched in Nigeria to give Nigerians access to high-quality products and offer a unique opportunity to earn additional income in an internationally tried-and-true business model. QNET’s presence in the country will also support the government’s poverty alleviation drive and achieve the desired economic recovery and transformative growth the nation seeks.
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QNET provides its independent representatives (IRs) with the tools, skills, and support they need to be successful entrepreneurs. Whether using a PC, a laptop, or a mobile app, QNETs website delivers a seamless experience regardless of location, language, or currency. It enables its IRs to run their businesses efficiently from anywhere in the world, at any time, providing them with the independence and flexibility they seek. QNET is leveraging technology and innovation to bring more economic opportunities to the world’s emerging economies. In Nigeria, the company is changing how we work; empowering people to take control of their financial futures, to be their own bosses, and to create a healthy work-life balance.
QNET believes in making a positive impact in the lives of its people, in its communities, and on the planet matters most. In Nigeria, QNET has launched its signature programme for financial literacy, FINGREEN, which aims to develop healthy financial habits through education and training to promote sustainable community development.
QNETs aim with FINGREEN is to train 6,000 young people in Nigeria with financial management skills. This approach is to intensify the financial inclusion of more youth in Nigeria, as this would help expunge financial illiteracy in the country. QNET realises that the only way to bring about poverty alleviation in Nigeria is by training the masses on mindsets, employability and entrepreneurial skills, and financial literacy to better position individuals to achieve financial freedom in the country.
QNET believes that building strong communities means leveraging technology and innovation to put sustainability at the core of its operations, from when a product is developed to when it is delivered to the customer. The company develops its products with a purpose-led strategy to minimise waste and promote efficient use of resources.
QNET has also started the process of replacing its product packaging with sustainable materials such as recyclable sleeves and boxes. Initiatives such as these mean that QNET IRs and customers can be confident that when they sell or purchase any of QNET’s quality products, they are helping to reduce waste, conserve resources, and contribute to a more sustainable world.
We understand that our efforts to build strong and resilient communities today cannot succeed unless we leave a better, cleaner, healthier planet to future generations. The direct selling industry is vital in addressing the threat of climate change and other environmental issues, says the company’s CEO, Malou Caluza.
The COVID-19 pandemic was a global disaster that caused loss and suffering for millions of people. It also forced us to use innovation and technology to accelerate digital transformation, strengthen our connections, build new economies, and protect our communities.
As the world recovers from the pandemic, QNET is leading the post-covid world to a stronger and more resilient future, building on its history of technological innovation to transform communities, conserve their natural resources, protect their livelihoods, and improve the quality of life for millions of people.