QNET has plans to provide invaluable knowledge and resources to Nigerians in order to safeguard them from potential scams. As a result, the global lifestyle and wellness-focused direct selling company, has announced the commencement of a comprehensive social awareness campaign.
This initiative, spanning three months, will utilize a strategic mix of Above The Line (ATL) and Below The Line (BTL) advertising techniques to effectively educate and engage the Nigerian audience and consumers.
With a focus on outdoor advertising, traditional media channels, and the Nairaland forum, QNET aims to provide knowledge and resources to Nigerians to safeguarde them from potential scams. This multifaceted campaign is designed not only to create trust and a sense of camaraderie within the community but also to equip consumers with the essential knowledge required to make well- informed purchasing choices, thanks to informative content and expert insights. In alignment with its unwavering commitment to ethical business practices, QNET’s social awareness initiative reflects the company’s core values of transparency, integrity, and consumer empowerment. By cultivating an atmosphere characterized by trust and accountability, QNET aspires to contribute to the economic prosperity of Nigerians and foster a culture of responsible entrepreneurship in the nation. This campaign comes at a crucial time when awareness about authentic direct-selling businesses is paramount.
Biram Fall, the Regional General Manager of QNET Sub-Saharan Africa, underscores the company’s commitment to offering quality products and empowering consumers through knowledge and awareness. “QNET’s social awareness campaign in Nigeria is a crucial step in equipping Nigerians with the tools to differentiate between legitimate offerings from QNET and fraudulent schemes, ultimately creating a safer and more informed consumer landscape. Beyond safeguarding consumers, this campaign also serves as an introduction to the diverse range of lifestyle and wellness products that QNET provides, aimed at enhancing the quality of life for individuals and families across the country,” Biram explains.