Budding beauty mogul and digital powerhouse, Alimat Suleman, popularly known as Pride Evy, has hinted at her next big move—launching her own beauty product line.
Inspired by social media icons like Nigeria’s Toke Makinwa and global sensation Kylie Jenner, Evy is looking to transform her influential brand into a business empire, merging her passion for beauty with her sharp digital marketing skills.
“I’ve always believed that social media is just the starting point,” she says. “I want to create something tangible that connects me to my followers in a lasting way.”
Evy, known for her powerful campaigns promoting Nigerian music and pop culture, has been on an incredible journey of resilience.
Recently, she made headlines when she revealed the loss of her Instagram account with over a million followers—a major setback for someone whose career is built on digital presence. But thanks to unwavering support from industry heavyweight Don Jazzy, she managed to regain her footing, rebuild her online audience, and reestablish herself as a leading voice in the Nigerian entertainment scene.
“Don Jazzy’s support was essential,” she says. “He believed in me when I was close to giving up and helped me find new ways to stay connected with my fans.” Now, she’s using this momentum to dive into an entirely new venture.
The upcoming product line, which she hinted will be beauty-focused, will cater to her followers’ growing interest in her style, makeup, and skincare routines. “I get questions daily about my beauty routine, so this feels like a natural next step,” she explained.
As one of the leading influencers in Nigeria’s entertainment industry, Evy has built a brand that resonates with millions.
From her work on campaigns for popular artists like Rema, Oxlade, and Adekunle Gold, to her regular fashion and beauty posts, she has steadily grown her following through a blend of authenticity and savvy marketing. Her beauty line is a way to capitalize on this influence, as she plans to provide products that she herself would use.
“I’m not just selling a brand—I’m sharing a lifestyle,” she said, hinting that her products will reflect her own minimalist and Afrocentric style.
In an industry that often demands constant reinvention, Evy’s new direction comes at a perfect time. She believes her journey is about creating value and breaking boundaries.
“Toke Makinwa and Kylie Jenner have been role models to me in showing how far influencers can go. They didn’t just stick to social media; they built empires,” she said.
“I want to do the same for my followers—give them something they can use, something they trust.”
The Nigerian beauty market has seen significant growth in recent years, with a demand for local products that understand the unique needs of African skin and style.
Evy’s product line promises to be more than just a brand; it’s about empowering Nigerian and African women through beauty products crafted for their skin types, tones, and aesthetics.