Orijin has been hailed for spicing the 2025 Ojude Oba Festival by infusing the centuries-old celebration with bold Afro-urban energy that honoured both ancestral tradition and modern expression.
From the regal spectacle of Princess Adesile’s iconic horseback arrival, to Prince Adeboye Kasali’s stirring tribute to his family’s lineage, to the electrifying Orijin festival village featuring top Yoruba music acts, the brand created an immersive, soul-stirring experience that left festival-goers awash in the colours, sounds, and pride of yoruba culture.
Speaking on the brand’s continued cultural investment, Yinka Bakare, marketing and innovation director, Guinness Nigeria, said: “Ojude Oba is more than a festival, it is a living tribute to identity, pride, and the timeless values of the Ijebu people. Supporting this event is a reflection of Orijin’s commitment to honouring culture in meaningful ways that resonate across generations.”
The Orijin festival village was a standout attraction, drawing thousands who came to revel in live performances by iconic acts like 9ice, Reminisce, and Fuji maestro Saheed Osupa. Guests enjoyed not just music but dancing competitions, games, culinary delights, and the shared joy of community, all true to Orijin’s ethos of spotlighting the very best of our rich cultures and heritage, be it fashion or food.
Uche Onwudiwe, head of marketing, Mainstream Spirits & RTS, also highlighted Orijin’s broader cultural footprint, noting that Orijin’s commitment to cultural celebration extends far beyond Ijebuland. The brand continues to support iconic events such as the Osun-Osogbo Festival, a spiritual and cultural cornerstone in yoruba tradition that attracts thousands of visitors globally.
“From Ijebu-Ode to Osogbo, Orijin remains committed to celebrating the soul of our communities. Our support for festivals like Ojude Oba and the Osun-Osogbo festival reflects our belief that heritage is not static, it’s vibrant, evolving, and worthy of being celebrated boldly.”