By Babajide Awoyinfa
For content creator, Oluwatosin Kupoluyi aka Xtreme, opportunities are limitless on social media if properly utilised.
According to Xtreme, social media has been helpful, but users need to be well grounded and able to carve a niche for themselves online. He added that online platforms like YouTube and Facebook had helped in projecting his drama series, Half-Sisters to the global stage.
“These platforms have become indispensable tools for promoting and projecting Nigerian drama series, helping them gain recognition and subscribers both locally and internationally. Platforms like YouTube and Facebook offer opportunities for monetisation through advertising revenue, sponsorships, and merchandise sales. This can be a valuable source of income for the creators and production team,” he stated.
Kupoluyi revealed how he came up with his own online entertainment channels like Xtreme Comedy TV and Xtreme Studios, with which he creates contents that push his brand. “Also, there is Xtreme Experience, which is just my wedding and events page, and content on YouTube and Facebook. It’s been great because back in the days, you will need a promoter or TV content provider to come buy your show; you needed a large sum of money to buy airtime to show your drama series. But now, things have changed with digital platforms such as Facebook, YouTube, Instagram and others.
“I had a drama production, Chronicles of Solo, which I intended to put on cable network, but it transcended beyond my expectation when I uploaded it on social media, especially YouTube and Facebook. I decided to put Half-Sisters on my social media platforms also. This has helped the series reach viewers far beyond Nigeria’s borders, potentially attracting fans and subscribers from different countries.”