The prestigious 100 Persons of the Year 2024 Award has been bestowed upon Olanrewaju Alaka, Founder and CEO of Laerryblue Media, in recognition of his transformative leadership and outstanding contributions to public relations.
The accolade celebrates individuals who have made a significant impact in their fields, and Olanrewaju’s work in elevating African brands to global prominence undoubtedly stands out.
“This recognition fuels my passion for telling compelling stories and helping African businesses achieve their full potential,” Olanrewaju said in his acceptance speech. “It’s a privilege to do what I love and see it make a difference.”
Olanrewaju’s journey to becoming a PR icon is rooted in his robust academic background, including an MA in Public Relations and degrees in Business Analysis and International Relations. This diverse expertise has enabled him to craft innovative strategies that resonate with both local and international audiences.
Through Laerryblue Media, Olanrewaju has worked with top African brands, providing services such as reputation management, crisis communication, and PR strategy development.
“Our approach is client-focused and results-driven. We aim to simplify complex communication challenges and deliver value,” he explained.
The award caps off a remarkable year for Olanrewaju, who was recently recognized with the Corporate Excellence Award at the Global Entrepreneurship Festival Award 2024 and named among the Top 10 Most Influential Digital Marketers in Nigeria.
“Each recognition serves as a reminder of the importance of continuous innovation and collaboration,” he said.
In addition to his professional success, Olanrewaju is a philanthropist dedicated to empowering NGOs and changemakers through strategic media support.
“I believe in the power of communication to create meaningful change, not just for businesses but for communities,” he said.
As one of the 100 Persons of the Year 2024, Olanrewaju exemplifies excellence, innovation, and a commitment to empowering others. His story inspires and sets a benchmark for the next generation of African leaders.