In a remarkable display of artistry and compassion, renowned fashion designer and compere, Michael Adebowale Okunloro, has launched the captivating Itura collection.
The vibrant ensemble not only signifies a profound personal transformation, but also carries a noble mission to raise funds for kidney patients in Nigeria.
Through his fashion label, Twelve19styles, Okunloro shines a spotlight on social responsibility, utilizing the power of fashion to make a difference.
The genesis of this transformative journey can be traced to a moment of immense sorrow for Michael Okunloro. Last year, the loss of his mother due to a failed kidney transplant turned his world upside down, leaving him bereaved and isolated in a new city. However, upon returning to England after attending his mother’s funeral, he found solace in her earlier advice to embrace the vibrancy of coloured suits during his early days as a compere.
Recognising the profound symbolism of colours in conveying life, joy and happiness, Okunloro embarked on a creative odyssey, channeling his emotions into designing an extraordinary collection of vibrant suits. With daily photo shoots in central London, he began the journey of healing and self-discovery.
As Michael Okunloro confidently traversed the bustling city streets adorned in his radiant attire, strangers were inexplicably drawn to his presence. They approached him with warm smiles and showered him with compliments, revealing the transformative power of human connection. In those fleeting encounters, he experienced firsthand the profound impact that empathy and positivity can have on one’s spirits. A simple smile became a beacon of hope, reminding him of the tremendous potential for uplifting others through small acts of kindness.
Buoyed by this newfound sense of optimism, Okunloro embarked on a 21-day writing challenge focused on men’s fashion in August of the same year. Seeking input from his audience on potential topics to cover, one response struck a deep chord within him: “write about colors to wear to help with depression.” This resonated profoundly with his experiences and prompted him to delve into extensive research on the psychological effects of colours on mood and happiness.
The culmination of this enlightening journey gave birth to the Itura collection, an embodiment of love-driven transformation, transformed into a fashion line dedicated to spreading happiness. With its vibrant colours and contemporary designs, Itura reflects Okunloro’s vision of infusing joy and positivity into people’s lives through the medium of fashion.
What truly sets the Itura collection apart is its unwavering commitment to making a tangible impact on the lives of others. A portion of the proceeds generated from the collection’s sales will be dedicated to supporting kidney patients in Nigeria, where kidney disease remains a pressing concern. Okunloro’s heartfelt endeavour seeks to alleviate the suffering of those affected by this ailment, fostering hope and resilience within the community.
Enthusiasts of fashion and advocates of social good can visit Twelve19styles’ official website to explore and acquire pieces from the Itura collection. By embracing the joy of vibrant colours, individuals not only enhance their personal style, but also become active participants in a noble cause, extending support to kidney patients in Nigeria.