By Johnson Adebowale
For Abiodun Oshinibosi, the celebration of his 50th birthday was more than just a personal milestone; it was an opportunity to leave an indelible mark on the future of Nigeria. The Project Marshal of Abelinis Limited marked his golden jubilee with the launch of his highly anticipated book, “Project Management Extraordinaire (PMX),” an event that drew industry leaders and well-wishers together for a hybrid celebration with a profound purpose.
Hailed as a vital resource bridging the often-separate worlds of project management and experiential marketing, PMX has already garnered praise from global experts. Dr. Rotimi Olaniyan of Nottingham Business School, UK, lauded the book as “rich, practical, and highly insightful,” while Tolu Fadamitan of Dell Technology USA emphasized its innovative approach to crucial aspects like stakeholder management, risk mitigation, and return on investment analysis.
But the launch of PMX carried a significance far beyond its professional insights. In a deeply moving gesture, Oshinibosi announced that every naira generated from the sale of his “career companion” and “industry bible” would be dedicated to the critical cause of polio eradication in Nigeria.
This commitment resonated powerfully with Joshua Hassan, Chairman of Nigeria’s National PolioPlus Committee, who underscored the urgent need to tackle the persistent threat of polio in the country, which tragically accounts for a significant 30% of global cases. Oshinibosi’s initiative offers a tangible contribution to the ongoing fight to protect Nigerian children from this debilitating disease.
Recognizing the importance of nurturing future generations of project management professionals, Oshinibosi also unveiled an endowment program. He passionately invited fellow professionals and supporters to sponsor copies of PMX for higher institutions across Nigeria, ensuring that students have access to this valuable resource as they embark on their careers.
Adding another layer of significance to the event, Oshinibosi took the opportunity to recognize and celebrate the remarkable contributions of 13 trailblazers in the fields of experiential management and marketing. These industry stalwarts, including Dele Olukoju, Tolu Fadamitan, Dr. Rotimi Olaniyan, and Mike Dada, were honored for their pioneering work and dedication to shaping the industry landscape in Nigeria and beyond.
Abiodun Oshinibosi’s 50th birthday celebration was a powerful reflection of a career dedicated to impact. With the launch of PMX and his selfless commitment to polio eradication, he has not only provided a valuable resource for professionals but has also ignited a beacon of hope in the ongoing efforts to build a healthier future for Nigeria. His milestone was not just a personal commemoration but a testament to the profound difference one individual’s passion and generosity can make.