The Newmark Group, a leading Pan-African integrated marketing communications firm, cemented its position as an industry leader by securing two prestigious awards at the recent 2024 SABRE Awards ceremony in Côte d’Ivoire.
This double win adds to Newmark Group’s impressive record of five major awards in the past year alone, including honors at the IPRA Golden World Awards, the PRGN Awards, and the World Public Relations and Communications Awards.
The Newmark Group’s success stemmed from its outstanding work on behalf of two clients: Zipline and Qi Group’s FinGreen program.
Zipline’s communication campaign garnered recognition in the Corporate Image category. The campaign, designed to elevate Zipline’s brand image, highlighted its innovative drone technology and commitment to improving healthcare delivery and logistics. Through a comprehensive strategy encompassing media relations, social media engagement, executive profiling, events, and public relations, Newmark successfully positioned Zipline as a leader in healthcare and technological advancement across Ghana, Kenya, and Nigeria.
Qi Group’s flagship financial literacy program, FinGreen, secured Newmark Group a win in the Diamond category for “Company of the Year.” FinGreen empowers underserved communities through workshops, seminars, and interactive sessions, equipping individuals with the knowledge and skills for effective financial management. The program’s reach of 1,000 trainees and trainers focused on key financial topics with the goal of poverty reduction, economic development, financial inclusion, and stability in disadvantaged populations. This award acknowledges FinGreen’s positive societal impact and its role in fostering economic empowerment.
Celebrating Excellence and Continued Growth, “We are incredibly proud of our achievements at the SABRE Awards,” said Gilbert Manirakiza, CEO of The Newmark Group. “This recognition is a testament to our team’s dedication, creativity, and unwavering commitment to excellence. The success of these campaigns reflects our ability to craft impactful communication strategies that resonate with diverse audiences.”
Winning these SABRE Awards, a benchmark for excellence in public relations, underscores Newmark Group’s dedication to delivering exceptional and innovative communication solutions. This recognition solidifies the firm’s position as a trusted and innovative leader in the integrated marketing communications sector, with a presence in over 30 African countries and a diverse client portfolio spanning healthcare, aviation, agriculture, and beyond.