By Doris Obinna
Nestlé Nigeria has launch6 of Golden Morn 3in1. The product combines Maize and Soya cereal with milk, requiring only the addition of water to serve a complete meal at any time of the day.
Speaking at the launch event, Managing Director/CEO, Nestlé Nigeria, Wassim Elhusseini, emphasized the company’s consumer-focused approach to innovation: “Golden Morn 3in1 represents a significant advancement in convenience and affordability, making it easier than ever for families to enjoy a nutritious meal. Developed over a two-year period through meticulous research and consumer insights, this product delivers the right balance of nutrition and taste at a price that works for Nigerian households.
“The product comes at a time when access to affordable, balanced diets remains a challenge for millions of Nigerians. According to the The State of Food Security and Nutrition in the World 2024 Report titled Financing to end hunger, food insecurity and malnutrition in all its forms, an estimated 172 million Nigerians were unable to afford a healthy diet in 2022. This reality underscores the urgent need for accessible and affordable nutrition.”
“With no fewer than 172 million Nigerians unable to afford a healthy diet, we recognize the urgent need for solutions that provide affordable, nutritious meals. Retailing at an affordable N300, Golden Morn 3in1 is fortified with GRAINSMART protect—a smart combination of iron, vitamins —to support immunity while also providing protein, calcium, and fibre for digestive health.”