Rapper-turned-actor Reminisce has spoken on the change in Nigeria’s music industry, noting the role money plays in producing hit songs.
Speaking on the ‘I Said What I Said’ podcast, the hip-hop veteran stated that huge budgets now act as a catalyst for hit tracks and not the quality of the music.
Reminisce says to get hits nowadays, artists have to spend money.
“The game has now changed to another phase. The phase where you now have to spend money to get hits.
“Money now produces hits not music anymore. That’s the phase we are in now.
“Whatever song you see [popping], go ask what the marketing budget was. That’s what determines how big a song is. It’s no longer just music anymore.”