By Damiete Braide
L-R:Egemba Chinonso Fidelis, Ifeanyi Orabuche, Category Manager, Beverages, Nestlé Nigeria PLC, Charles Ikpe, Category Development Executive, Beverages, Nestlé Nigeria, Anita Asuoha, Myron Otoo, Category Development Manager, Beverages, Nestlé Nigeria, Funmilola Oyewole, Category Development Manager, Beverages, Nestlé Nigeria in a group photograph
Nestle Nigeria in collaboration with social media personalities, Anita Asuoha, aka Real Warri Pikin, and Egemba Chinonso Fidelis, aka Aproko Doctor, has urged parents to increase the participation of their children in sporting activities.
The Category Manager, Beverages, Nestlé Nigeria PLC, Ifeanyi Orabuche, made this known in Lagos, yesterday.
Orabuche, in his welcome address, said: “MILO is deeply committed to empowering children through sports and with this collaboration, we will amplify the reach and the impact of our initiatives aimed at helping children cultivate healthy lifestyles from a young age. We recognise the immense value that these personalities bring to our shared passion for promoting healthy lifestyles.”
Orabuche recalled that in 2023, the MILO School Sports Development programme reached around four million children across Nigeria.
“The brand believes that sport instills essential values like grit, determination, and teamwork, contributing to the development of life skills essential for success in all facets of life.
“MILO is putting more efforts behind encouraging greater participation of girls and children with special abilities in sporting activities, ensuring equal opportunities for all.
“It is MILO’s firm belief that the partnerships will provide a viable platform for inspiring millions of parents across Nigeria to nourish their kids’ journey to success with the nutritious MILO energy and the inspiration to grow with sports.”
In the same vein, Anita Asuoha said: “This partnership is a homecoming for me as MILO has been a brand in my everyday life. Working with a brand I grew up with adds a warm touch, making this not just business, but also a personal journey, a blend that is a true blessing not only for me but also for those I care about.”
Also, Egemba Fidelis said: “On the path to a healthier Africa, the importance of health education and positive behavioural change cannot be overemphasised. I am excited about the cooperation with Nestlé MILO as we join hands with parents across Nigeria to raise healthier and happier children. Equipping them to win daily will help to make the world a better place.