In the fast-paced world of digital marketing, Nigerian businesses have long faced the challenges of accessing international resources and conducting seamless global transactions. However, a new solution has emerged, led by the dynamic team behind Affisend, a cutting-edge email marketing platform transforming the landscape of digital marketing for Nigerian businesses. Led by the visionary CEO Aderemi Azeez, in collaboration with Chief Operations Officer Owodunni David and Chief Marketing Officer Mbaka Paschal, Affisend is revolutionizing the marketing game with its innovative approach and easy-to-use platform.
The creation of Affisend was not a mere stroke of luck, but a proactive response to a pressing challenge faced by the team themselves. With the Central Bank of Nigeria’s (CBN) stringent restrictions on spending dollars via Naira cards, the founders encountered obstacles when attempting to run an email marketing campaign for their affiliate marketing platform, Affimarts. The necessity of a dollar card for international transactions triggered a realization that this issue was widespread, affecting numerous businesses and marketers across the country. Thus, the seed for Affisend was sown, with a determined mission to simplify and streamline the digital marketing process for all Nigerian businesses.
Aderemi Azeez, the CEO and co-founder of Affisend, brings a wealth of expertise to the table, boasting a strong background as an email infrastructure engineer, software engineer, and web developer. With a keen understanding of the complex inner workings of digital systems, Azeez has played a key role in helping Affisend become very successful and well-known.
Working in tandem with Azeez is the accomplished Chief Operations Officer, Owodunni David, whose skills as a software engineer and web developer have contributed significantly to the platform’s technical strength and efficient operations. David’s dedication to optimizing user experience and platform functionality has cemented Affisend as a reliable and easy-to-use resource for businesses of all sizes.
Complementing the technical expertise of the leadership team is the invaluable insight and marketing finesse of Mbaka Paschal, the Chief Marketing Officer. With an impressive background as a seasoned marketer and top copywriter, Paschal brings a strategic edge to Affisend’s marketing initiatives, fostering brand awareness and outreach through creative and effective campaigns. His new way of getting users involved has been instrumental in solidifying Affisend’s position as a game-changer in the Nigerian marketing sphere.
Affisend’s impact goes beyond mere convenience, as the platform empowers Nigerian businesses to transcend geographical boundaries and tap into a global market without the hindrance of convoluted transaction processes. By providing a seamless and accessible platform for email marketing, Affisend has effectively bridged the gap between Nigerian businesses and international audiences, enabling them to showcase their products and services on a broader scale, thereby fostering unprecedented growth and expansion opportunities.
As the digital landscape continues to evolve, Affisend remains committed to advancing its services and helping Nigerian businesses to succeed in the global market. With its visionary leadership and dedication to innovation, Affisend is poised to lead the charge in reshaping the future of digital marketing for Nigerian businesses, propelling them toward unprecedented success and global recognition.
Visit the Affisend website to learn more about the platform and sign up for a free trial. See how Affisend can help you to grow your business and expand into new markets.