By Taiwo Babatunde
Kolade Afeez Siyanbola Oladigbolu’s strategic use of media influence in campaigning against gender violence and child marriage indicates his steadfast commitment to changing society and supporting gender equality.
Aware of media as a catalyst for change, Oladigbolu has utilized various platforms ranging from online campaigns on social media to television talk shows, documentaries, and community programs to mobilize the populace and raise awareness about these issues.
His approach is also directed and expansive, aiming to eradicate deeply rooted cultural and societal habits that perpetuate abusive practices. By the intentional exposure of the facts of victims and survivors, Oladigbolu acts to dispel myths and stereotypes that otherwise so often get in the way of progress in such settings.
His role in the media not only informs the public but also provides platforms for unbridled debate, encouraging communities and policymakers to discredit and challenge activities like gender-based violence and child marriage.
Oladigbolu’s campaign is beyond awareness raising; he openly influences opinion and policy discourse, working to instill a mindset in society that values the rights and safety of women and children. His activities have helped place these issues on national agendas, triggering debates that lead to tangible action.
His work illustrates that the media can be a powerful agent of social change if used responsibly and strategically. As a testament to his positive work, he was awarded the JOM Charity Award in 2023, reflecting his dedication towards utilizing the media as a platform for advancing social justice. The prize not only honors his personal achievements but also highlights the role of media advocacy in solving issues that need a collective response.
One quote that represents Oladigbolu’s philosophy is: “Media is not just a platform for expression; it is a battleground for change.”. Used responsibly, it has the ability to break down prejudices and create a world in which every child and woman is safe and respected.” This view prioritizes the media’s potential to alter attitudes and policies in society. To help gain maximum impact from advocacy campaigns such as Oladigbolu’s, working in tandem with various forms of media is crucial to target multiple populations and ensure the message is received across a wide audience. Embedding the stories and testimonies of survivors can also humanize these issues, invoking empathy and compassion among the audience. Raising awareness among policymakers and leaders through media channels can enable translation of knowledge into practical action and policy reform. In addition, leveraging social media metrics can assist in refining messages, promoting engagement, and measuring impact.
The contribution of Oladigbolu is a typical example of how strategic media intervention can be utilized to challenge society’s norms, promote social justice, and empower the marginalized. His firm belief challenges others to adopt a similar approach in their advocacies, citing that transformation in society begins with ethical communication. As he continues to battle these causes, his legacy highlights the role of media as a force for good—capable of breaking down biases, encouraging diversity, and ultimately creating a society in which respect, safety, and equality are accessible to all.