By Merit Ibe
The Manufacturers Association of Nigeria (MAN) has unveiled an inspiring blueprint to rekindle confidence in locally-made products, tackle consumer apathy and elevate patronage, which ultimately paves the way for a vibrant economy and a thriving industrial landscape.
First off, the association is asking manufacturers to immediately adopt effective crisis management and conflict resolution strategies so as to be prepared to manage negative projections and conflicts between consumers and manufacturers.
The Director General, MAN, Segun Ajayi-Kadir gave the advice during a webinar themed: “Leveraging Crisis Management and Conflict Resolution in building Corporate Image.”
Ajayi-Kadir noted that conflict and disagreement were inevitable, arising from diverse interests, resource constraints, power struggles and socio-cultural and religious beliefs.
He said these conflicts can lead to tension, hindering progress in personal and professional spheres and potentially damaging an organisation’s reputation.
He viewed that the webinar was carefully designed to address the critical issue which threatens the sustainability of any organisation.
He urged participants to explore the vital importance of conflict management and crisis resolution in reputation management and branding for organisations in today’s landscape.
A Public Relations expert, Mrs Tolulope Olorundero, who is founder and principal consultant of Mosron Communications admonished the manufacturers to adopt strategies that will enhance effective crisis management and conflict resolution to maintain a good corporate image and market share. She urged manufacturers to resolve crises promptly to enhance the organisation’s reputation.
Olorundero advised participants to define clear strategies to implement proactive and reactive approaches to safeguard their reputation, maintain stakeholder trust and enhance long-term sustainability.
She further said integration of these principles not only mitigates risks but also differentiates organizations as resilient, trust worthy and capable of overcoming challenges. She emphasised the need for a positive corporate image built on trust, credibility stating that the culmination of consistent messaging, ethical practices and effective communication internally and externally.
The expert noted that the corporate image can be fragile, susceptible to damage from mishandled crises or unresolved conflicts which can quickly escalate and attract significant media and public attention.
“Stakeholders, including employees, customers and investors rely on the company’s ability to navigate through crises. Effective management therefore, ensures their interests are protected, fostering loyalty and confidence in the organisation.
“How a company responds can either mitigate or exacerbate negative publicity. By handling crises well, a company can minimize the damage to its reputation.”
She stressed the need to conduct risk assessment to identify potential crises and their audience and develop mitigation strategies to minimise the likelihood and impact of identified risks.
Olorundero urged organisations to provide regular training to employees on crisis response protocols and implement clear communication strategies to address stakeholders promptly and transparently during crises.